The 180gsm semi gloss paper is a really good balance of a nice glossy looking finish without feeling very plasticky or tacky like how many glossy inkjet photo papers can be. The texture is great for marketing materials like brochures that people will be handling, and the thickness is a light cardstock that keeps printouts standing up straight in vertical brochure holders. It's very hard to find these qualities in affordable inkjet paper, and this has become my go to option.